High-end virtual assistance for money makers, content creators and industry shakers.

learn about me and my story

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Hey, I’m Sinead!

I’m the girl running this magic show. Here’s how I got here.

After graduating university with a Bachelor of Arts and a Master of Teaching, I realised I had chosen the wrong career. Instead of allowing small children to torture me, I decided to learn how to code, completed countless design courses and began to develop a wide range of online and marketing skills.

In 2018 I quit my job, packed up my life and began travelling. I’ve been living out of a suitcase ever since. My business and my passion for design keeps me sane as I roam from country to country (sometimes losing my passport, sometimes not). I’m obsessed with learning and developing new skills so I’m literally never bored. Airport lines = business podcasts, amirite?

Hello Magic is where all of my passions meet. I get to design beautiful things and work with clients who inspire me, while wandering my way around the globe. Lucky? No! (I work my bum off). Amazing? Heeeeells, yeah.


now you’ve met me, but have you met my skillset?